W+K Tokyo

  • TSUBAKI | Good hair pushes your back to move forward

    March 2018—Shiseido’s TSUBAKI launches a fully renewed brand communication to accompany renewal of its products. In 2006, Shiseido launched the TSUBAKI haircare line with the phrase “Japanese women are beautiful” to praise the beauty of Japanese women. However, environment surrounding women has changed significantly over the last 12 years. There has been increased attention to […]