W+K TOKYO hijacked Lasta
Posted on November 21, 2009
Filed Under People, Press, Office | Leave a Comment
On the same day we hijacked Sunshine Cafe Harajuku for W+K TOGO, we virtually hijacked Lasta. Lasta regularly visits creative offices that are influencing culture, and explores the meaning of “working”. This time, it’s all about W+K TOKYO. Akio and Kuki talked about W+K culture, and Mai, Dai and Genki were individually interviewed. More W+K TOKYO people showed up under STANCE, and answered the question “What does work mean to you?”. Our office building is beautifully featured under the SPACE section, and our global offices are introduced in TREND section.
Thank you so much for coming Lasta crew!
Sagasou
Posted on November 20, 2009
Filed Under Clients, Video, Google, The Work | Leave a Comment
Today we launched some new work for Google. Under the idea of “sagasou” (search on), the campaign highlights how Google’s innovative technology and useful tools can help people discover new things. These initial videos feature stories told through search queries, and will be aired on YouTube and TV.
There’s more to come, so stay tuned!
Sagasou campaign
SUMIKO SENDOFF FROM LONDON office
Posted on November 20, 2009
Filed Under Video, W+K global, People | Leave a Comment
This is the sweetest sendoff video ever!
Thank you W+K London!!!
Farewell Sumiko
Posted on November 19, 2009
Filed Under People, Party | Leave a Comment
Last night we bid farewell to some dear friends, and welcomed some new ones.
The guest of honor was Sumiko Sato, who is leaving W+K after having been with us for over a decade. It’s impossible to adequately capture the depth of Sumiko’s contributions in a blog post. Suffice it to say that Sumiko has been the Mother of W+K Tokyo, and without her leadership and inspiration, W+K Tokyo would not be what it is today. There was a full house to honor Sumiko, to say so long to Jose Cabaco, who has been freelancing with us for the last 5 months, and to welcome new ECDs Frank Hahn and Naoki Ito.
The food was a gorgeous mix of Japanese, Portuguese and German as a tribute to Sumiko/Naoki, Jose and Frank.
Mai, Ted and Taka.
Jose and Sumiko
Shig gave a speech in honor of Jose
Trish and Ted honored Sumiko
Among her gifts were pencils inscribed with some of her most famous copy lines
Kumiko presented flowers and a tearful tribute
Naoki and Frank after being introduced by Sumiko
Sake!
Kampai
All four honorees were presented with portraits
Jose
Sumiko
Frank?
Naoki
Peformance by Shun Jovi
and Merce Death
Serenade for Sumiko
KK and friend
Sumko and Yone
The party was going strong until 5am, and despite finding a few dead bodies this morning, we think everyone had a good time. Lots of love Sumiko and Jose — we’ll miss you both!
NEW EXECUTIVE CREATIVE DIRECTORS
Posted on November 18, 2009
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This past week marked big change at W+K Tokyo, with Naoki Ito and Frank Hahn joining as our new ECDs. We announced the news in an official press release yesterday:
Leading independent advertising agency Wieden+Kennedy (W+K) announced the appointment of Frank Hahn and Naoki Ito as executive creative directors for the W+K Tokyo office, effective immediately. Hahn and Ito join managing director Trish Adams to complete the management team for W+K Tokyo.
“One of the most dynamic aspects of society today is the sheer speed of change and the desire for innovation, which call for new ways of collaboration,” said John C. Jay, global executive creative director for W+K. “With the creative leadership of Naoki and Frank, W+K Tokyo brings together two of the most unique talents in communications and advertising.”
Frank Hahn joins W+K Tokyo after completing stints at two other W+K offices, Amsterdam and Shanghai. Hahn spent seven years as an art director and creative director at W+K’s Amsterdam office. He was executive creative director of W+K Shanghai from 2006 to 2008, where he helped grow one of the network’s newest offices into a creative force within W+K. His touch has been seen on work from Heineken and Coca-Cola to HypoVereinsbank and Nike. Born in Germany, he has worked across Europe and Asia, including a year in Barcelona as a freelance executive creative director.
Naoki Ito joins W+K Tokyo from GT Tokyo. Ito is no stranger to producing great creative work. His work has placed him on the world stage as one of the leaders in digital innovation, and his work has been awarded in both Japan and internationally, most recently at Cannes, where he has won five Gold Lions (Cyber, Film, Outdoor, PR) in the last three years. Ito started his career at ADK (Japan’s third largest ad agency), then moved to Japanese creative boutique GT Tokyo in July 2006 as creative director. The following year he was awarded Best Creator at the Tokyo Interactive Ad Awards 2007. Ito’s recent work includes the Microsoft Xbox 360 interactive OOH “BIG SHADOW,” Nike iD viral campaign “NIKE COSPLAY,” Sony Walkman’s integrated campaign “REC YOU,” the Uniqlo website “UNIQLO MARCH” and the real-time interactive documentary “LOVE DISTANCE.”
“Naoki Ito is an unusual and sophisticated talent…perfect for the future vision of W+K Tokyo,” said Jay. “Frank’s international experience and willingness to pursue breakthrough ideas makes him an inspirational leader for many others.” “And together, Frank and Naoki are a powerful force, able to blend the art of storytelling with both craft and technology in order to create a strong and emotional connection with the consumer through multi-media.”
Welcome FRANK and NAOKI. We’re happy to have you both in the house!
W+K Tokyoはフランクハーンと伊藤直樹をクリエイティブディレクターとして迎えたことを、正式にプレスリリースにて発表いたしました。
ワイデン+ケネディ(W+K)は、東京オフィスのエグゼクティブ・クリエイティブ・ディレクターとして、フランク・ハーンと伊藤直樹を迎えたことを発表いたします。ハーンと伊藤はマネージング・ディレクターのトリッシュ・アダムズと共にW+Kトウキョウのマネージメントを務めることになります。
「現代社会の最も大きな特徴の一つとして、変化の圧倒的なスピードと、革新への欲求があります。それらに対応するためには、新しいコラボレーションが必要となります。直樹とフランクのクリエイティブ・リーダーシップが加わることにより、W+Kトウキョウにはコミュニケーション／広告業界における最も個性的な才能を持った二人が引き合わされることになります。」と、W+Kのグローバル・エグゼクティブ・クリエイティブ・ディレクターであるジョン・C・ジェイは述べています。
フランク・ハーンはW+Kのアムステルダム、上海両オフィスを経て東京へ来ました。アムステルダムでは、アートディレクター、クリエイティブディレクターとして7年間過ごし、上海ではエグゼクティブ・クリエイティブ・ディレクターとして2006年から2008年にかけて新しいオフィスの成長に貢献しました。ハーンはこれまで、Heineken、Coca-Cola、Hypo Vereinsbank、Nikeなどの企業との業績があります。ドイツで生まれ、バルセロナで1年間のフリーランスエグゼクティブ・クリエイティブ・ディレクターとして働くなど、ヨーロッパとアジア各国で仕事をしてきました。
伊藤直樹はGTからW+Kトウキョウに来ました。彼は優れたクリエイティブの製作に精通しており、デジタル・イノベーションのグローバルリーダーの一人として国内外で様々な賞を受賞しています。最近では、カンヌで過去3年のうち5つのゴールドライオン（サイバー、フィルム、アウトドア、PR部門）を受賞しました。彼は日本で第3位の広告代理店ADKでキャリアを始め、2006年7月からクリエイティブブティックGTでクリエイティブディレクターを務めてきました。翌年の2007年には東京インタラクティブ・アワードのベストクリエイター賞を受賞しました。伊藤の最近の仕事にはマイクロソフトXbox360インタラクティブOOH「BIG SHADOW」、ナイキiDのバイラルキャンペーン「NIKE COSPLAY」、ソニーウォークマンのインテグレイテッドキャンペーン「REC YOU」、ユニクロのウェブサイト「UNIQLO MARCH」、そしてリアルタイム・インタラクティブ・ドキュメンタリーの「LOVE DISTANCE」などがあります。
ジェイは伊藤とハーンについて、こう語っています。「直樹は独特な才能と洗練さを持ち合わせています…W+Kトウキョウの将来のビジョンにぴったりな人材です。そしてフランクのインターナショナルな経験と、画期的なアイディアを追求する強い意思は、周りの人にインスピレーションを与えると思います。この二人が組むことにより、ストーリーテリングのアート、クラフト、テクノロジーの融合が可能になり、あらゆるメディアを駆使しながら消費者と深くエモーショナルな結びつきをクリエイトする、我々にとっての強力な武器となるでしょう。」
Welcome FRANK and NAOKI. We’re happy to have you both in the house!
Our first work for Oronine H Ointment
Posted on November 17, 2009
Filed Under Otsuka, Clients, Video, The Work | Leave a Comment
Oronine H Ointment has been loved and used in the Japanese homes over 50 years, and is placed inside the family’s medicine box like a lucky charm.
W+K has just renewed Oranine’s communication, aiming to change its traditional home medicine image into a more refreshing, modern image.
The concept, “Let’s praise working hands”, was developed into TV, print, POP, and interactive tools. The TV spot features working women at the flower market. Through the mixi appli we created, users can relieve their day’s fatigue just before they go to bed by petting the cute kitten “Oronyain” (and users also reminded to use Oranine before turning in.)
Oronine TV spot, “Let’s praise working hands”
Our first ad for Delta
Posted on November 17, 2009
Filed Under Delta, The Work | Leave a Comment
The start of more to come …
GO DARVISH
Posted on November 16, 2009
Filed Under Nike, The Work, Office | Leave a Comment
A no hitter at Koshien. League MVP in his 2nd year. WBC and Japan Series champion. Yu Darvish is the premier pitcher in Japan. He is also known to have a deep love for his fans. But unfortunately Darvish injured his shoulder and back and had to sit out the last six weeks of the season. And with the Nippon Fighters in the Japan Series, the fans of Sapporo needed him to come back. So we decided to give him a little extra motivation.
On the day of Game 1 of the Japan Series, we decided to roll a 1.8 meter in diameter ball through out the streets of Sapporo, get his fans to sign it, and give it to Darvish. To everyone’s surprise he made his comeback a day later pitching 7 innings in a 4-2 Nippon Ham victory. We then gave Darvish the ball prior to Game 4 back in Tokyo. We evidently made a big impression on him because he ended up blogging it on his own blog.
Great project. Hope we can do more of these in the future!
Shig and Andrew location scouting on bike.
Darvish fans signing the ball.
The ball is ready to roll. Go Darvish!
Darvish’s blog entry on the ball.
Yuko + Ghen wed in Yokohama
Posted on November 15, 2009
Filed Under People, Events | Leave a Comment
Yuko and Ghen were married yesterday among family and friends on a perfect fall day in Yokohama. Both bride and groom were gorgeous and all smiles.
Yuko’s father walks her down the aisle
The newly married couple
W+K crew
Emcees Yoshi and Kuki
Handsome guys
Instead of the traditional wedding cake, Ghen and Yuko opted for a nice cut of beef
Yuko and Ghen with Papa and Johnny
Mai, Trish and Kuki
Yuko’s friends created her very own digital “Yukoclock”. Go to http://yukoclock.com to view!!
Merce Death performed
And so did Ghen’s elementary school friends
Yuko, happy to be on the dance floor
Winding down the reception
Yuko bowling at the nijikai
Nike Harajuku Flagship Store opening soon
Posted on November 12, 2009
Filed Under Around town, Nike, The Work | Leave a Comment
We’ve been a bit behind on blogging because we’ve been busy with the ever-changing facade of Nike Harajuku. New messages were launched throughout October and November leading up to the store launch, which happens this Saturday. More details to follow.
Today …
November 9 …
November 8 …
November 5 …
October 31 …
October 28 …
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October 22 …
