New PlayStation campaign

Posted on July 30, 2010
Filed Under playstation, Clients, The Work | Leave a Comment

On July 27, W+K launched a new campaign for PlayStation® in Japan. The idea evolves around talk sessions between the 2 elite personalities of the “World of All Purposeness.” The work is Japanese dialogue heavy. So, if you don’t speak Japanese yet, grab a Japanese speaking friend and watch his or her reaction.　Below are a few of the web films which are long versions of the TV spots. More to come!

PlayStation®3およびPSP®の新キャンペーン「世界万能対談」を７月２７日より開始しました。「つかいきろう」のタグラインのもと、PS3とPSPをとことん楽しむ方法を、かつて見たことのないユニークな表現で伝えていきます。
特設サイト (http://www.playstation.com/banno) もあります。これから様々な企画を予定しています。今後の動向にもご期待ください。

HIFANA 24H is out!

Posted on July 29, 2010
Filed Under Video, W+K東京Lab, Music | Leave a Comment

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The wait is over! From the duo who brought you the Nike Music shoe, Hifana’s new album “24H” released yesterday. And if we must say so ourselves, it’s their best release to date! Based on the concept of “1 day : 24 hours,” the album is made up of 12 audio/video tracks featuring different events that occur throughout the day.  The production was the result of a collaboration between Hifana, W+K Tokyo Lab and over 15 up-and-coming visual creators. In addition to Hifana, guest musical artists include UA, SPINNA B-ILL, TWIGY, CHINZA DOPENESS, LEYONA, YOHEI MIYAKE, MITSUYOSHI AZUMA and Keyco. The video for the album’s lead track “HANABEAM” will be screened at SIGGRAPH2010 this summer.

C’mon. You know you want it. To get your hot little hands on 24H, click here to buy. 

あの NIKE MUSIC SHOE で演奏していた HIFANAのニューアルバム 「24H」がついに昨日リリースされました! 「1日：24時間」というコンセプトのもと、朝起きてから寝るまでに起こりうる様々な場面をテーマに W+K Tokyo Lab とのコラボレーションによって制作されたCD+DVDです。12曲のトラックに加え、DVDにはW+K Tokyo Labを始め、国内外のヴィジュアル・クリエイター15名以上とのコラボレーションで制作された映像12本を収録。花火の爆発音のサンプリング・サウンドによるリードトラック「祭 / HANABEAM」を中心に、12のフレッシュかつタイトなトラックに仕上がっている。ゲストには、UA、SPINNA B-ILL、TWIGY、鎮座DOPENESS、LEYONA、三宅洋平、吾妻光良、Keycoなどが参加。「祭 / HANABEAM」のミュージックビデオは、SIGGRAPH2010にて上映が決定！

HIFANA史上最高傑作と言われている CD+DVD “24H” はここから今すぐ買えまーす！

breakfast club vol.1

Posted on July 29, 2010
Filed Under Party, Office | Leave a Comment

W+K Tokyo’s proud Swedish team Wal+Robbin kindly formed Breakfast Club so that we can all wake up early and come to the office for the morning pleasure. Of course, they served Swedish breakfast for the kick off of the club this morning.
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This KALLES was on the top of the sandwiches. We don’t exactly know what it is, but it’s fishy and salty.
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Swedish sweets. Licorice and pepper flavors. Takemi’s face turned sour.
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The chefs. Thanks Wal+Robbin! It was DELICIOUS!!
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Hiromi and Emilie

Posted on July 23, 2010
Filed Under People, Party | Leave a Comment

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Emilie made Hiromi a sweet little notebook so she can record all her adventures in India.

Hiromi’s big adventure

Posted on July 23, 2010
Filed Under W+K global, People | Leave a Comment

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Today is last day we’ll be seeing Hiromi for awhile. She leaves tomorrow to fly off to India to lend her pro art buying skills to W+K Delhi. Namaste Hiromi … we’ll see you in a few months!

Hello ladies

Posted on July 16, 2010
Filed Under W+K global, The Work | Leave a Comment

W+K Portland/NY have created a social media sensation with their latest work for Old Spice. Those who reached out with burning questions to the Old Spice guy on Twitter or facebook received personalized video messages in response.

George Stephanopoulos asks a political question:

Jsbeals pops the question:

Gilette gets some free promotion, in poor taste …

Flirting with Alyssa Milano …

All great things must come to an end.

Brilliant work.

A message from France

Posted on July 15, 2010
Filed Under W+K global, Nike | Leave a Comment

This just in from Hutch, our former Tokyo colleague who is now at W+K Portland, and currently in France working on Nike’s Livestrong campaign …

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I’m in france with the Nike Chalkbot printing messages, and this one popped out today.

Hope you’re all well and livestrong!

Hutch

World Cup mania comes to a close

Posted on July 12, 2010
Filed Under Nike, The Work | Leave a Comment

Word Cup 2010 is over, and Spain is the winner. The hard working World Cup team spent the night at Nike Harajuku, checking up on our final Write the Future statue of Iniesta in honor of Spain’s victory. It’ll be on display through 7/15, so go check it out.

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The guys managed to catch the game on their PSP.
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Even Rokutan woke from the dead to see Spain’s victory.
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Big congrats to the Nike/W+K team for all the hard work and sleepless nights spent pulling off a truly epic World Cup campaign!

hifana’s 24H DVD premiere+live party “飲見会(nomikai)”

Posted on July 7, 2010
Filed Under W+K東京Lab, Events | Leave a Comment

HIFANA PRESENTS “飲見会(Nomikai)”
-24H DVD PREMIERE + LIVE / 24H DVD完成披露試写会 + LIVE -
前売りチケット販売開始！

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In addition to the core team of HIFANA and W+K Tokyo Lab, more than 15 up-and-coming visual creators from all around the globe participated in the production of 24H, an album with visual works of unprecedented quality and content. To mark the completion of this album, a release party ,“NOMIKAI” (DRINK AND WATCH PARTY), featuring the 24H DVD premiere + live will be held at Tokyo Kinema Club in Uguisudani on Friday, 7/16. Come and see the magic that will be created by HIFANA’s music and visual art in a 1950’s retro gorgeous grand cabaret like setting.
Date: 2010/7/16 (FRI)
Place: Tokyo Kinema Club
Open / Start : 19:00-
Ticket : Advanced tickets 2,000yen / The day of the event 2,500 yen
Hosted by：W+K Tokyo Lab, Ground Riddim, Storm Works

HIFANAとW+K Tokyo Labによる強力タッグを軸に国内外、新進気鋭のヴィジュアル・クリエイター15名以上を制作陣に迎え、前代未聞のクォリティとヴォリューム感を放つ映像作品を12本収録したアルバム「24Ｈ」。このアルバムの完成を記念し「24H」DVDのプレミアム試写会＋LIVEによるリリースパーティー「飲見会」（飲んで見る会）を７月16日の金曜夜、鶯谷の「東京キネマ倶楽部」にて開催。昭和30年代のグランドキャパレーが放つレトロでゴージャスな空気感と、HIFANAの音楽＋映像によるショウの掛け合わせでどんなマジックが起きるか。乞うご期待！
Date: 2010/7/16 (FRI)
Place: 東京キネマ倶楽部
Open / Start : 19:00-
Ticket : 前売り2,000円 / 当日券 2,500円
主催：W+K Tokyo Lab, Ground Riddim, Storm Works

チケット購入(PC)
http://eplus.jp/sys/T1U14P0010843P0100P002043582P0050001P006001P0030001
チケット購入(mobile)
ttp://eplus.jp/m/msys/T1U55P0010844P0100P002043582P0050001P006001P0030001?u
id=NULLGWDOCOMO

Yukiko!

Posted on July 5, 2010
Filed Under People, Office | 1 Comment

We are happy to welcome Yukiko Nishikido back to W+K Tokyo. She spent some time here last year when she helped us produce the digital work for our PS3 Playface campaign. She’ll be freelancing with us again this summer as a digital producer on PlayStation. Welcome back, Yukiko! It’s nice to have you back!
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