W+K Tokyo

LEBRON – THE BEGINNING

Last week Nike launched a campaign in Asia for LeBron’s new shoe. W+K Tokyo created a TV spot and print for the LBJ V that focuses on the path LeBron has taken to get to where he is today. The end leaves us looking forward to what will come next from the 22 year-old. The creative team was Driscoll + Hutch, the spot was directed by The Hughes Brothers and the print was shot by Jeff Riedel. The campaign is currently running in Asia Pacific and the TV spot will also air in the US next week with a different voiceover.