W+K Tokyo

Roppongi Blues 2008 start!

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先日、明治神宮外苑軟式野球場”けやきグランド”にて、六本木ブルースの今年度の初練習を行った。気温摂氏6度、寒風吹き荒む中、久々のグラウンドの感触を確かめながら気持ちいい今年の初野球汗を味わった。今年度から新加入の助っ人ドリスコールは折紙付きのレッドソックスファン。日本での野球情熱にも火がついた様子。あまり多くの活動ができなかった去年を反省し、今年野目標は年間30試合以上、そして春合宿も予定。練習試合等の問い合わせはroppongiblues.comまで。

The other day, Wieden + Kennedy Tokyo’s very own “Roppongi Blues” had our very first practice at “Keyaki Ground” of Meiji Jingu Gaien field. Feeling a cold breeze, the temperature standing at 6 degrees C, I enjoyed this year’s first game with a refreshing sweat, while tasting the ground I missed for a while.

Power-hitter Driscoll from the USA is our new teammate from this year, who is a full-blooded fan of the Red Sox. He seems to be fueled by Japanese baseball.

We couldn’t play many games last year, and examine from that result, our
resolution for 2008 is to have more than 30 games, and we have plans for a spring camp. For further information visit www.roppongiblues.com.

Wieden among Creativity's top 50

Creativity just released its list of this year’s top 50 creative movers and shakers. In their words … “the list represents the biggest innovators of the year, who—through repeated demonstration of sheer brilliance or even just one spectacular feat—brought new spark to their respective fields of advertising, entertainment, marketing, technology, design and beyond.”

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Dan Wieden was included among this year’s rock stars. Here he is in illustrated glory. Nice representation of the goatee, but not sure the hairline recedes quite that far in real life.

Here’s what Creativity had to say about him:

For a long time, Nike has been what we talk about when we talk about Wieden. And Nike still provides much fodder for conversation—tongues, ours included, sure wagged when the agency’s second skin client moved a piece of its running business to CPB this spring. But, lately, there have been so many, many more Wieden talking points. Coke, for example. The best of the agency’s “Coke Side of Life” campaign made doing work for the notoriously difficult client look easy, culminating in a truly sweet creative victory—having the best spots in last year’s (“Video Game” out of Portland and “Happiness Factory” out of Amsterdam) and this year’s Super Bowl (Portland’s “It’s Mine”). The Factory, of course, has proved especially longlegged, with a sequel, a documentary and, recently, a website added to the franchise. Portland distinguished itself this year with a strong new campaign for Old Spice and New York continued to demonstrate the agency’s entertainment chops with a well received TV series, Nimrod Nation. Meanwhile, W+K went on a new business killing spree, landing big ones like the global Nokia account,Visa World Cup duties and a couple of Heineken brands. And did we mention Nike? Among other Nike highlights, W+K produced a skateboarding film and threw in one of the best spots of the year—”Leave Nothing.” A creative re-org put Jelly Helm and Steve Luker in charge of Portland and the agency forayed into India, while Papa Wieden himself remained the strong center, providing that fierce independence, hands-on creative leadership and spiritual guidance.

On getting big and staying good: “From the minute someone contacts you and says, ‘Would you mind pitching this or talking to us?’ is the first thing you ask ‘What do you spend?’ or is it ‘Is it an interesting category’ and ‘Are there people there who are willing to experiment?’ That’s the main thing we look for. Because we are independent we know that if we continue to do good work the money will follow. We’re not really all that good at politics, and sometimes our presentations suck, but what gets us out of trouble is the work. And the work may be a conceptual idea or a business idea or production of film and entertainment. And we’re damn fun to work with.”

The article focuses on the US market, the philosophy is universal.

For a peek at the 49 other luminaries, check out the full Creativity article here.

Godmother

「楽しい写真」Our good friend Motoko-san, a photographer, paid a visit recently. We are lucky to have worked with her on a variety of projects for both clients like MORI LIVING and our record label W+K Tokyo Lab. Lately, she has been taking photos of Shiga Prefecture, which is our AE Kohei’s hometown, so she came to meet him in person to share the love and passion for Shiga!

Our ECD Yone calls her “the godmother of Japanese photography.” She will be holding a photography workshop for ten months starting in April. Be the children of the “godmother!”

先日私たちが親しくさせて頂いているカメラマンのmotokoさんが来社されました。森ビルさんの賃貸レジデンスブランドの「MORI LIVING」のようなお仕事や私たちの音楽レーベルW+K東京Labのプロジェクトでお世話になっています。近ごろ滋賀県の写真を撮っていらして、滋賀県出身の営業の公平と「滋賀ラヴ&パッション」を語り合うためにいらっしゃいました。

ECDの米村はmotokoさんを「日本の写真界のゴッドマザー」と呼んでいます。そんなmotokoさんが4月から10ヶ月間に亘り、写真のワークショップをされるそうです。「ゴッドマザー」のチルドレンになりたい方は是非ご参加を!

LIKE LOVE

Check out the latest Nike Women’s TVCM for Asia Pacific. This is the first TVC for Nike Asian Women, directed by Jordan Scott, shot by Phillipe Le Sourd, edited by Dayn Williams.

The team is: Sumiko Sato (ECD), +cruz (CD and AD), Claudia Cristovao (CW), Ted Yukawa and Kimiko Mitani (Account), Robyn Boardman (Producer), and Natalie Flemming (AB). You can see how passionate, energetic and genki nowadays women are.

In addition, amazing Print and OOH work shot by Luis Sanchis.
For more information, go to here.

ナイキウィメンズの最新TVCMができました。アジアでの初ウィメンズCM。とにかく今の女の子たちはパワフルで元気がいい。

そんな彼女たちのスポーツに対する情熱、意欲、ひたむきさ、そして楽しさがあふれるCMです。ディレクターはJordan Scott。カメラマンはPhillipe Le Sourd。編集はDayn Williams

ワイデンチームは、佐藤澄子(ECD)、+cruz (CD / AD)、Claudia Cristovao(CW)、テッド湯河、三谷公子(アカウント)、Robyn Boardman(Producer), Natalie Flemming (AB)。

雑誌と屋外広告も迫力ある元気な原稿になりました。フォトグラファーはLuis Sanchis

RET'S GO!!!

Last summer we made a music video for hip hop artist NITRO MICROPHONE UNDERGROUND. Shot in Tokyo, SPECIAL FORCE is the title of the track produced to commemorate 25 years of AIR FORCE 1 and to express the band’s respect and love for the shoe. This year, the music video is nominated in the BEST HIP HOP VIDEO category of the 2008 SPACE SHOWER MUSIC VIDEO AWARDS. Check it out in March!