W+K Tokyo

04 DAYS TIL OYKOT : BE THAT PAIN

Never has such a project caused so much debate within the office than the OYKOT NAIL ART PROJECT! In fact we called a company wide meeting just to talk about what the phrase should say…

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Ummm… No. u-uh, u-uh (with a head shake from Driscoll). How about…
I thought I told you that we won’t stop. I thought I tol’ you…

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Well, no, maybe…

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Akio taking matters into his own hands…

Ladies and gentlemen, the process of W+K Tokyo DEMOCRACY. We sure BARACK’d the hell out of this. Drum roll, puh-leaaase…

—— Forwarded Message
From: David Liu
Date: Fri, 28 Nov 2008 15:58:01 +0900
To: W+K Tokyo
Conversation: Don’t stick out . . .
Subject: Don’t stick out . . .

Less than 4 days to go . . . Lots of people scrambling around to get this
ggg thing up.

Tomorrow the nail mural team is going to start at 1pm to start putting in
4,500 nails needed to create the massive mural. If you can make some time
please drop by the gallery and put in a couple or a couple hundred in
solidarity. It’ll give you a chance to see and be part of the process of all
the work that’s being put in to get this show up.

—— End of Forwarded Message

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THE NAIL THAT STICKS OUT CAN’T GET HAMMERED DOWN

For the non-Japanese in the house, this is a response to the well known Japanese proverb about collectivism and unified conformity.

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The nails have arrived. All 4,500 of them…

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Previsualisation tests on how the type will look.

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