W+K Tokyo

Basketball – LBJ

This past fall we created two TV spots for Nike Basketball in Asia. They both feature LeBron James, the most complete and dominant players of the game today. In “Bring Everything,” we showcase LeBron’s intense dedication to the sport in a light-hearted way. In the second spot, “Try To Stop Me,” we dramatize LeBron’s versatile skills and unique ability to overtake and influence a game from anywhere on the court. Both highlight the multiple aspects of LBJ’s game.

“BRING EVERYTHING”

“TRY TO STOP ME”

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