W+K Tokyo

Nike Running: Speed

Nike re-introduced its revolutionary innovation, Nike+, to Japanese runners with the RUN REVOLUTION campaign. The latest revolution is Nike’s line of SPEED lightweight shoes for more competitive and elite runners.

To launch this SPEED line, we captured the passion of a runner totally obsessed with speed and shaving minutes or seconds off his run. In the ad, we see a runner fully content with getting his newest tattoo celebrating his first sub-3 time. Much respect to Pre, too. While we haven’t witnessed runners getting their race times inked just yet, who knows – the latest rally cry could bring about a new, speed-obsessed generation of runners.