W+K Tokyo


Cristiano Ronaldo won the Ballon d’Or trophy (Golden Ball), then the 2008 FIFA World Player of the Year award after scoring 42 goals and helping Manchester United win both the Premier and Champions League in 2008. We celebrated by capturing an amazing Ronaldo IGNITE moment through the words and actions of three Ronaldo fans – the grass keeper at the Man United training grounds, a crazy Manchester cab driver, and a teenage footballer. They tell their stories separately and very enthusiastically until they all converge on #7 at the same time.

This film was used not only to celebrate this moment but also as a teaser for the upcoming Nike IGNITE campaign set to launch this Wednesday. Be sure to watch the Japan vs. Australia game to find out more!