Wow. IGNITE has finally launched! And we did it in grand style here in Japan. Some of the world’s best football players, including Cristiano Ronaldo, Carlos Tevez, Nani from Manchester United, along with Cesc Fabregas, Denilson and Nicklas Bendtner from Arsenal are featured in the action-packed 60 second short film which ran for the first time at halftime of the Japan vs Australia WC qualifier on February 11th, 2009.
The short film was directed by Frank Budgen and features the players on both sides eagerly trying to score and bring their team to victory. In addition to the 60 second short film, Print/OOH launched as well highlighting how Nike’s innovative product help the likes of Ronaldo, Torres, Robinho, and Fabregas master the skills they need to IGNITE the game and make a difference!
Hats off to the entire IGNITE team. More to come soon so stay tuned!