W+K Tokyo


Wow. IGNITE has finally launched! And we did it in grand style here in Japan. Some of the world’s best football players, including Cristiano Ronaldo, Carlos Tevez, Nani from Manchester United, along with Cesc Fabregas, Denilson and Nicklas Bendtner from Arsenal are featured in the action-packed 60 second short film which ran for the first time at halftime of the Japan vs Australia WC qualifier on February 11th, 2009.

The short film was directed by Frank Budgen and features the players on both sides eagerly trying to score and bring their team to victory. In addition to the 60 second short film, Print/OOH launched as well highlighting how Nike’s innovative product help the likes of Ronaldo, Torres, Robinho, and Fabregas master the skills they need to IGNITE the game and make a difference!





Hats off to the entire IGNITE team. More to come soon so stay tuned!


JMAF 2008 Exhibition

JMAF 2008 Exhibition 

Check out some of our work selected as Jury recommended works for the 2008 (the 12th) Japan Media Arts Festival, exhibited at the National Art Center Tokyo. Stop by and check it out. Its FREE!
HONDA’s “Drop” TVCM, Jemapur’s “Maledict Car” Music Video and Nike’s “Spider” viral were awarded in Entertainment Division/Visual Image.
HONDA’s “driveeverydrop.com” website was awarded in Entertainment Division/Web.

From Feb.4th(wed) to Feb.15th(sun), 2009
(Closed on Feb.10th, 2009)
10:00 – 18:00 (open until 20:00 on Friday)

The National Art Center, Tokyo
7-22-2 Roppongi, Minato-ku, Tokyo Japan


Cristiano Ronaldo won the Ballon d’Or trophy (Golden Ball), then the 2008 FIFA World Player of the Year award after scoring 42 goals and helping Manchester United win both the Premier and Champions League in 2008. We celebrated by capturing an amazing Ronaldo IGNITE moment through the words and actions of three Ronaldo fans – the grass keeper at the Man United training grounds, a crazy Manchester cab driver, and a teenage footballer. They tell their stories separately and very enthusiastically until they all converge on #7 at the same time.

This film was used not only to celebrate this moment but also as a teaser for the upcoming Nike IGNITE campaign set to launch this Wednesday. Be sure to watch the Japan vs. Australia game to find out more!



Coraline, a stop action animation film directed by Henry Selick (Nightmare before Christmas), opened in the US this past weekend. Based on a book by Neil Gaiman, it’s the first feature film from Phil Knight’s Portland, OR animation studio Laika.

The reason we’re blogging about it (besides the fact that it’s an amazing film you should check out) is because W+K Portland has been working over the last several months on the promotion of the film. When W+K folks had the chance to visit the set and see hundreds of crew members pouring over the details, they realized how much the process of making the film was part of the story. Every single thing you see on screen was made by hand, so that became the inspiration for the work that was created to promote the film.

To build buzz among communities they thought would respond to the film, the Portland Studio (a group of talented designers) hand-built these boxes using the actual assets from the film and sent them to bloggers and influencers.




Wild postings, trailers and traditional advertising were also part of the campaign, as were interactive billboards …



W+K also created the film’s website


… and came up with the idea of producing a pair of limited edition Coraline Nike dunks … sweet.



Congrats to Laika and to W+K Portland … hope Coraline makes its way to Tokyo soon!

W+K Radio World Tour

Bill Davenport and Kirk Iverson (pictured below with John Jay) stopped by the Tokyo office on their world tour to promote W+K Radio.


In the first week on air, W+K Radio had 2,000 listeners from 30 countries. Set up as a way to inspire creativity and connect our 7 offices around the world, the experiment appears to be off to a great start. It turns out some of the most interstesting content has come from all corners of the agency, from programs featuring personal playlists to discussions about the recent Obama inauguration.

The Tokyo office has already hosted a session on W+K Tokyo LAB, and the goal is for the station to eventually become the first truly global radio station with contributions coming from every office. Bill & Kirk’s presentation inspired lots of ideas, so tune in soon for more Tokyo-based content.