Just before the start of Golden Week, W+K’s global network received news that Delta selected W+K to become the airline’s first global agency of record. Delta recently merged with Northwest, making the new Delta the world’s largest airline. W+K will work with Delta to create a long-term global advertising and brand campaign for the new Delta.
The pitch was led by our New York and Portland offices. The account will be led by W+K New York with regional support from W+K Portland, Amsterdam and Tokyo.
Shun, Tokyo’s resident “Flightman”, is buckled up and ready to fly.