The new Honda Insight campaign created by our Amsterdam office has been creating news around the globe. A lot of people saw it and fell in love. It is the first in a series of products being advertised under Honda’s new environmental brand platform. ‘Everyone Wants to Be Good’ is set to break across Europe, Middle East, Africa and Russia throughout April.
And here is the latest and greatest version of it!!! W+K has taken over vimeo for “Let it Shine”. Click the start button and the magic wil happen.
Please also enjoy behind the scene of “Let it Shine”.
Congratulation to the team!
Agency: Wieden+Kennedy Amsterdam
Executive Creative Director: Jeff Kling
Executive Creative Director: John Norman
Creative Director: Sue Anderson
Copywriter: Zach Watkins
Art director/Animator: Nacho Guijarro
Interactive Creative: Jordi Martinez
Executive Interactive Producer: Myke Gerstein
Producer: Guido van den Meersche
Group Account Director: Jesse Gordon Long
Account Director: Gemma Requesens
Account Executive: Frederic Point
Strategic Planner: Katie Dreke