W+K Tokyo

Write the future frenzy begins

We are excited to present and launch Nike’s new global football campaign for this summer.

“Write the Future,” an epic three-minute film, was released online today and will air on TV here in Japan on May 22nd (morning of the 23rd locally) during the European Club Final. The film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass or one strike. Any player’s single act can bring a nation eternal happiness, while bringing others to their knees.

Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances.

The global integrated campaign, consisting of TV, cinema, print, digital, out-of-home and non-traditional executions, was the restult of an 18-month collaborative effort led by W+K Amsterdam with support from W+K London and W+K Portland.

Our hopes rest on Marcus Tulio Tanaka to “Write the Future,” for Japan 🙂 We are preparing something big this weekend at Nike Harajuku so more to come soon!