W+K Tokyo



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“>NIKE78 – W+K Tokyo LAB | ‘ABUKU -泡-’ from NIKE78 on Vimeo.

We only uploaded the photos last time on our blog but NIKE 78 is finally revealed!
The shoes we received were AIR MAX 360, which emphasizes the air in the soles more than any other Nike shoe.
So we decided to create something based on the concept of air, the main quality of this model.

What we did was keep the soles filled with air as is, but take off the upper part of the shoe and use it to mold a clear material into that shape. This became an aquarium for goldfish, a representative aquarium fish in Japan.
What you can see from the relationship between a goldfish and air in this microcosm, a shoe, is the human society and the macrocosm that contains it. It’s the relationship between the earth/nature and creatures, and the correlation between athletes and Nike, who contributes to the characteristics of the human body by giving air to shoes.
That is the thinking behind the name of this art piece, the ABUKU (Japanese “BUBBLE”).
We hope that the people who see this small aquarium built on Nike Air will stop to think about the artificial/natural environments that surround us and the connection between humans and other living creatures.
You can view the other 77 cool projects on http://www.nike78.co.uk/.

今回W+K TOKYO LABが受け取ったシューズはAIR MAX 360という、ナイキのシューズに中でも特にソール部分のAIRに重きを置いたモデルでした。そこで、このシューズの特徴であるAIRをコンセプトにした作品を作ろうと考えたのが始まり。
ーABUKU 泡ーと名付けられたこの作品にはそういった思いが込められています。
W+K Tokyo Lab以外の77プロジェクトはhttp://www.nike78.co.uk/でチェックできます!