We were happy to learn over the weekend that NIKE MUSIC SHOE by W+K Tokyo won both a Silver and a Bronze lion at this year’s Cannes Festival. The Silver was awarded for best use of music in the Film Craft category, and the Bronze was awarded for Internet Film within the Film category. Congratulations to W+K Tokyo, Nike Japan, Hifana and Rhizomatiks!
Congratulations to W+K Portland for taking home three GRAND PRIX trophies on behalf of work for Nike and P&G.
Nike ‘Chalkbot’ was awarded the Cyber Lion Grand Prix in Interactive for its merging of digital technologies with the real world. The Chalkot sprayed inspirational messages in chalk along the streets of the Tour de France course, allowing the public to submit messages through a Web site, banner ads and Twitter.
The Nike Livestrong campaign, of which Chalkbot was a part, took home the Integrated Grand Prix.
The Grand Prix for Film was awarded to a TV commercial for Old Spice, “The Man Your Man Could Smell Like”. “It took an old, sleepy brand and woke it up, and overnight wove its way into popular culture,” said jury President Mark Tutssel, global chief creative officer of Leo Burnett Worldwide. He noted that the commercial showed “the power of creativity to ignite a sleeping giant.”