W+K Tokyo

New PlayStation campaign

On July 27, W+K launched a new campaign for PlayStation® in Japan. The idea evolves around talk sessions between the 2 elite personalities of the “World of All Purposeness.” The work is Japanese dialogue heavy. So, if you don’t speak Japanese yet, grab a Japanese speaking friend and watch his or her reaction. Below are a few of the web films which are long versions of the TV spots. More to come!

特設サイト (http://www.playstation.com/banno) もあります。これから様々な企画を予定しています。今後の動向にもご期待ください。