W+K Tokyo

Flood aftermath

Thanks to our waterfall incident, the basement Studio needs new wiring and flooring. The Studio people are now refugees, and the equipment needs to be evacuated so the renovation can begin. This crane arrived today to move the massive printer.

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Given that it was too large to fit anywhere else other than the 1st floor, much to his dismay, the printer will be keeping Ted company for awhile.

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Climbing Mt. Fuji

This is slightly old news but earlier this month two of our designers completed the overnight hike up to the summit of Mt. Fuji to see the sunrise. Here are some photos from that boot camp style hike.

We started walking from the 5th station (2,000m) at around 9pm. You can see lake Yamanaka in this photo and over the mountain range is where Tokyo starts.

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After about 7 difficult hours of my life we decided to find a spot near the top of the summit and wait for sunrise.

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And then it happened… the sun rose and everything slowly started to light up.

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Some 10,000 people must have been climbing up the mountain that night over several different trails because near the top we experienced HUGE traffic jams that were moving about 1 meter for every 5 minutes… it was not pleasant because it was also below freezing.

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And the lines ups were still very long so we decided to climb down for a bit and take another trail we found that had very little people on it to finish our hike to the summit.

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Once everything was bright… we realized just how high we were. The summit is at about 3,776 m (11,388ft), at that hight the huge forest below us that we hiked through at night appeared as nothing more than a giant patch of grass, and we could give a birds eye weather report for most of the regions in plain sight.

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The hike itself was very difficult, but the sunrise and the view melts all of that pain away and you feel like you’re on top of the world… at least until you start the hike back down.

"Motherland"

We just received a delightful package of “Motherland” from India! Wieden+Kennedy Delhi launched its very own magazine titled, “Motherland”. It’s the first Indian magazine to discard stereotypical ‘general interest’ issues and instead provide an in-depth perspective on trends, issues and ideas emanating from contemporary Indian subculture. We hear that iPad version will be out very soon! Can’t wait!! Thank you so much for the copies and congratulation to our friends in Delhi and our lovely Hiromi!
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Young Guns!!!

Winners of NY ADC Young Guns 8 was finally announced yesterday. Our digital artist a.k.a. super animator, Genki Ito was selected as one of the class of Young Guns 8! wohoo! Now we have 2 Young Guns (Naoki Ga was YG6) in the house. As NYADC stated, “Selected from entries received from 37 countries, these ADC Young Guns 8 winners represent an impressive global roster of young talent in the fields of graphic design, illustration, advertising and art direction, environmental design, film, animation & video, interactive design, product design and typography.” Huge congrats to our super Genki!!!
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warning for boys

This was sent to all boys at W+K Tokyo today. Painted by our proud French artist, Emilie Sarnel.
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