W+K Tokyo

W+K TO GO -10×10 exhibition-


The W+K TO GO team is participating in the 10×10 exhibition in Shinjuku Neon, an old building renovated on the edge of Shinjuku, during Design Week.
The 10×10 exhibition is this building’s launch exhibition, where 10 different artists will own a room, and have an exhibition (or whatever they want), in each of the 10 rooms. The artists vary from illustrators, graphic designers, photographers, etc.


W+K TO GO team took out the carpeting, painted the floor, and made the room white as possible. On the walls, we covered it with a wallpaper of lines, designed by our designer DAI. Guests will feed the color into the room, and will gradually change as days go by. Please put it in your design week walk tour. Come and color the room!

New peeps

There are a few new faces around the W+K halls.

Hirotaka Kuki joins us as a senior account guy on Nike. Half the office calls him Kuki, the other half calls him Hiro. In addition to having a passion for football, he sports a British accent.

Fumie Itake is our new translator/interpreter and has been helping us all make sense of each other since her recent arrival.

Kentaro Shihaku joins us as a copywriter. In addition to having worked both in Japan and Amsterdam as a copywriter, Kentaro also studied architecture and urban design.

And last but not least, Will Goodan, who hails from Los Angeles, joins us an an art director/designer/animator.

Welcome fine people! And thanks to Mark Okon for all the great photos.

Welcome to Japan, Rafa.

Rafael Nadal, the world no.1 tennis player, came to Japan to participate to an ATP Tournament, Rakuten Japan Open.
Since this was his first visit to Japan, Nike Japan welcomed him with a specially customized welcome gift.
We conceptualized his visit as “Raging Bull Attack in Japan (猛牛襲来)” and made a special embroidery AW77 collaborating with a famous Japanese Tattoo Artist, AKILLA.
Nadal, a.k.a Raging Bull, liked the Parka a lot. After the Nike Japan presented it, he continued beating world ranked players including Gael Monfils until he won the whole tournament. The hospitality of Nike Japan might have given him extra motivation and helped him raise yet another trophy. He wore the parka at the press conference moments after his on court celebration.
Rafa, as you promised to Japanese fans, we are waiting for you to come back next year wearing the Parka again!!!

An Emilie-ism

Yesterday, Emilie wondered …

Is today
A french day?
The stripeday?
Wal’s birthday?

Why so many stripes on the 2nd Floor today?