W+K Tokyo

Lunch with…vol.4

We invited Hiroshi Eguchi / Utrecht for our fourth guest. Eguchi-san runs a bookstore Utrecht in Aoyama. Utrecht is not only a bookstore, but it’s a gallery, a cafe, and a place for people to meet people. He is also a co-founder of Zine’s mate which is one of the first Art Book Fair in Tokyo.
“I love people. I want to introduce interesting people I know and what they do through Utrecht.”
-Hiroshi Eguchi, Utrecht
Thank you Eguchi-san for coming!
Today’s lunch menu:Green curry with Jasmine rice, Tuna and cucumber salad.

W+K São Paulo

Boa Tarde! Wieden+Kennedy is happy to announce that it will open an office in São Paulo, Brazil. Brazillian natives Icaro Doria and André Gustavo Soares have been appointed as the executive management team and will open the office December 1, 2010. This addition will bring the number of global W+K network offices to eight, including W+K Portland, New York, London, Amsterdam, Tokyo, Shanghai, Delhi and now São Paulo.

Icaro Doria will return to his native country to join the management team as executive creative director. He comes to W+K from Goodby, Silverstein & Partners, where he has been group creative director on the HP and Sprint accounts since February 2010. Prior to that, he was the global creative director for Dell as well as a group creative director running the Bacardi, Virgin Atlantic and VH1 accounts at Y&R New York. His career has spanned three continents—from his native Brazil to Portugal before moving to the U.S. in 2005 to work as a creative director for Saatchi & Saatchi New York.
Icaro’s work has been recognized by numerous industry award juries, including Cannes, the One Show, the Art Directors Club, D&AD, CLIOS, Young Guns and AICP, and in 2007, he was recognized by Creativity magazine as the most awarded copywriter in the world.
“The agency’s culture fits so well with the very creative environment in Brazil,” said Icaro. “It is incredible to have the opportunity to build upon the Wieden+Kennedy brand of creative excellence while returning to my home country.”


André Gustavo Soares, who will serve as managing director, spent the past three years as account services director at F/Nazca Saatchi & Saatchi in São Paulo. Previously he served as the Asia/Amet regional category director for Unilever at JWT Bangkok, business leader for the Ford account at JWT São Paulo and VP for the Ford account at JWT Mexico. Other brands he has worked with include Nike, Honda, Carrefour, Electrolux and Claro Mobile. Born and raised in Brazil, he received his MBA in marketing from Getulio Vargas Foundation in Rio de Janeiro and studied account planning at Miami Ad School in São Paulo.


This is our 2nd year of producing communication for Oronine, Otsuka Pharmaceutical’s long selling medicine brand. The work continues the theme of “Let’s praise working hands” and celebrates working women (and their hardworking hands) who are not praised or rewarded often enough in everyday life.
In addition to the TV spot, a website at homeyo.jp allows you to create your own Homeyo (Let’s Praise) Clap and animated decoration email. Like below. Go homeyo.jp to download one and say “thank you” or “good job” to someone close to you!!