W+K Tokyo

NIKE “Own Tomorrow” – HALF GLASS

Since the March 2011 earthquake, society and culture have undergone rapid changes in Japan. In particular the youth have woken up and are looking to take control of their lives by doing things they are passionate about. Long accepted authorities are now being questioned, and it’s clear that Japan will be a very different nation in the future. Nike launched Own Tomorrow on January 1st to amplify and draw attention to this new movement through the lens of sport. This film is the first communication in a six-month integrated campaign to empower Japan’s youth to Own Tomorrow.

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NIKE JAPANからの新しいメッセージ、 “OWN TOMORROW” が元日からはじまり、第一弾として、コンセプトムービーが公開されました。

今日は明日につづいている。

明日なにかが変わるのを待ってもいいし、今日じぶんで変えてしまってもいい。

明日を誰かにゆだねるのも自由だ。でも明日をきみのものにするのも自由だ。

OWN TOMORROW

このメッセージは今後半年間に渡り、いろいろなカタチでNIKE JAPANから発信されていきます。

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Wieden+Kennedy Tokyo

Executive Creative Director: Tota Hasegawa

Creative Director: Caleb Jensen

Associate Creative Director: Hiroshi Kuyama

Art Director: Naoki Ga

Copywriter: Andrew Miller

Account Supervisor: Hirotaka Kuki

Assistant Account Executive: Shinya Kamata

Agency Producer: San Takashima

 

Director: Kosai Sekine (GLASSLOFT)

Director of Photography: Naoki Noda (GLASSLOFT)

Producer: Hiroki Nakasone (DANCE NOT ACT)

Production Manager: Yasukai Matsui (DANCE NOT ACT)

Production Assistant: Fumika Yoshizaki (DANCE NOT ACT)

Art Designer:Machi Tsuge (ALOHA COASTER)

Lighting(Gaffer): Yosuke Kai

Grip:Toru Matumura (arrive)

Location Coordinator :Ali Shimogawara (UNITED WORKS)