W+K Tokyo

We Ran Together for Tohoku


As part of Japan’s disaster relief efforts following the 2011 earthquake and tsunami, Nike launched the “RUN TOGETHER” project on Sunday March 11th, 2012. The goal of the project was to gather participants and run the equivalent of the outer perimeter of Japan (32,000 km) in 24 hours using Nike+. For every kilometer synched with Nike+, Nike pledged to donate 500 JPY towards the disaster reconstruction efforts led by Architecture for Humanity, a US nonprofit organization.

NIKEが東日本大震災被災地への復興支援として3月11日(日)に行ったRUN TOGETHERは、参加者全員で日本のほぼ外周にあたる32,000kmを走る事を目標とし、Nike+に同期されたランデータ1kmにつき500円、および公式サイト上での各SNSボタンのクリック1回につき1円を米国NPOのArchitecture for Humanityを通して被災地復興のために寄付されるというチャレンジでした。

At the stroke of midnight on March 11th, participants from all over Japan started to run. After 14 hours, just before 2:46pm when the earthquake happened last year, runners passed the goal of 32,000 km. Five hours later, the total distance surpassed 64,000 km, or two laps of the country. Beyond the run, people participated in RUN TOGETHER by sending tweets and posts of encouragement via social media. 9,609 runners participated in the event, and after 24 hours the final distance reached 113,811km, which was more than 300% of the original goal.