W+K Tokyo

TYPE: new model Din & Futura

We are excited to announce the new models “Din” and “Futura” joining the TYPE lineup. Both models are available* from December 1st 2014.

書体のデザインがメッセージの伝わり方に影響を与えるように、眼鏡フレームの微妙なデザインの違いは、それをかける人の印象に変化をもたらします。この考えのもと、TYPE は書体と眼鏡の機能的・デザイン的な共通点に着想を得て生まれ、ひとつひとつ、眼鏡の聖地と呼ばれる鯖江市の職人の手によって手作りされています。
As the choice of typeface affects expression in written communication, subtle design differences in eyeglasses frames change the impression of the person who wears them. Our glasses brand, TYPE, was inspired by the similarities between the function and design of typefaces and glasses. Each pair is handcrafted in Sabae city, known as the home of Japanese eyewear craftsmanship.

The typeface Din was created for use in industrial and technical applications in Germany, and is characterized by its straight lines and narrow design. Din is now used widely for a variety of purposes across the world. We reflected the typeface’s neutral yet sophisticated impression on the design and created glasses that can be worn on a daily basis. The typeface Futura is characterized by its rounded geometry, and is used in widely in logo design and by many brands. We examined its modern and efficient features to create the glasses “Futura”.

新商品の「Din」、「Futura」およびTYPE のラインナップは、TYPE のウェブサイト、11月5日(水)にオープンした「Oh My Glasses 渋谷ロフト店」、メガネ通販サイト「Oh My Glasses」で購入いただけます。
*TYPE glasses including “Din” and “Futura” are currently available only in Japan. No international shipping. For more details, please visit the TYPE website, Oh My Glasses’s flagship store in LOFT in Shibuya and Oh My Glasses website.


New Model
Name: TYPE “Din”, “Futura”
Model: 3 model, 3 colors (glasses/sunglasses) Total 36 models
Price: 24,840 JPY (tax included; lenses not included)
Release: December 1, 2014

TYPE Website: http://type.gs