Last night, Tota spoke at the talk event Pen x Type Project“A person who designs a font. A person who designs with a font” with Type Project director Mr. Isao Suzuki at Daikanyama T-SITE. They talked about various case studies such as Type Project’s City Font Project, Tota’s past works, etc… There’s a lot more fonts can do for you, and vice versa.
昨晩、代官山T-SITEで Pen x Type Project 主催のトークイベント「フォントをデザインする人。フォントをデザインする人。」が開催され、長谷川踏太がType Project代表 鈴木功さんと対談させて頂きました。タイププロジェクトさんの「都市フォントプロジェクト」や、長谷川踏太の過去の作品など、様々なフォントの話が繰り広げられました。フォントが出来ること、フォントで出来ることはまだまだ沢山ありそうです。
The eyewear brand TYPE is also inspired by typefaces. As the choice of typefaces affects expressions in written communication, subtle design differences in eyeglasses flames changes the impression of the person who wears them.
Also, Type Project introduced a new service; TP Mincho FitFont. FitFont provides adjustable functions that make it possible to retain a balanced state with proper character proportions, even when the weight, contrast or character width is changed. It’s kind of revolutionary. It actually feels great. Check it out at FitFont’s website.
If you think the greatest shots have been shot
or the fastest times have been run, it’s time to think again.
There’s more out there and NIKE.COM is where it all begins.
We’re excited to share our latest campaign for NIKE Japan, NIKE.COM campaign “Sport Starts Here” which lauched today with a 15-second TV spot “LOOP”.
このたび、W+K Tokyo が企画制作を手がけた、ナイキジャパンの新キャンペーン NIKE.COM「スポーツはここからはじまる」がテレビCM『LOOP (ループ)』とともにローンチしました。
The TV spot “LOOP” directed by Eiji Tanigawa, one of the most recognized directors in Japan, highlights a female runner who wears a NIKE FREE 3.0 FLYKNIT. The NIKE FREE 3.0 FLYKNIT allows runners to move the way they were meant to. In this case the road she runs pushes her limits and our imagination. To help communicate the campaign idea that NIKE.COM, is where sport starts, the last scene reveals that her dare devil course spells, NIKE.COM.
Whether you are a professional athlete or a first-timer runner on a treadmill, you can start your own sports journey anytime. There is more play out there. That’s why there is more gear, inspiration, training and community at NIKE.COM. NIKE Japan positions the website NIKE.COM as an ultimate sports hub for people to search, find, support and share their performances.
W+K Tokyoが企画制作を行う、「知ったつもりにならないでリアルにさわってみたい日本の100」略して、『さわる知リ100 Supported by オロナインH軟膏』がローンチしました。
We’re excited to announce the launch of “The 100 things in Japan you should know by touching ” abbreviated to “SAWARU SHIRI100 Supported by Oronine”.
(To touch. It is a bit special experience. Touching directly may carry risk. Right, touching is a bit scary. But, because of that, there is joy of meeting something you’ve never encountered. To stretch a bit, touching is a kind of conquering.)
We’ll collect unique experiences that you cannot know without touching. The films and images will be used for Online media, train channels and out-of-home imagery. Also, the official website Shiri100.jp will relaunch in mid-May.
Sawaru Shiri 100 is created based on the popular Shiri100. Shiri100, which achieved 70,000 fans on Facebook over the period of 10 months, introduced a number of local cultures around Japan through various “experiences”. Sawaru Shiri 100 will also introduce you many different experiences that make you want to try and touch. We’ll also introduce the feeling of each touch on the official Facebook page.