W+K Tokyo



I am Japanese.
Everything starts now.
The world will take notice and doubt will be erased.
I am a defender that will attack in a split second.
Prayers will be answered.
One moment will last for eternity.
One game.
One play.
And everything will change.
Marcus Tulio Tanaka

Football history is written on the pitch. One single moment can change everything. And we changed the face of the Nike Harajuku initiative zone to activate and get Japan to rally around the player who represents fight, will, and inspiration. We produced a life-size statue made out of a large block of plaster to celebrate Marcus Tulio Tanaka and his moment to Write the Future.
Footballers and fans were able to tweet their “fighting spirit” at our campaign website. We selected the best comments to then be carved onto the statue at Nike Harajuku. A four camera set-up inside the statue captured the carving live via Ustream.
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