W+K Tokyo

BEN & JERRY’S Minicup Launch Event

After having a scoop shop presence for several years, this year Ben & Jerry’s launched their mini-cups in retailers across Tokyo metropolitan area. To mark this occasion, we threw a big event at Tokyo Midtown. We took over Midtown’s massive indoor atrium and connecting outdoor courtyard and turned it into a green hills of Vermont inspired installation. Within the space we created an attraction for each of the 6 mini-cup flavours.

The Midtown event was a lot of fun and made a ton of buzz. The lines were constantly filled and people relaxed and gathered about the space naturally. And most importantly, an enormous amount of delicious ice cream was eaten.




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