W+K Tokyo



Football in Asia is in dire need of players like Cristiano Ronaldo and Fernando Torres, who believe they can change the game with every touch of the ball.

IGNITE is a call to action for all Asian footballers to make an impact each and every time they step on the pitch — to inspire them to not only take risks, but also take responsibility to influence the game. Broadcast features Nike athletes in a TV commercial of a Manchester United v. Arsenal game, and a viral film of Ronaldo’s amazing IGNITE moments told through three die-hard fans. Print/OOH highlights how Nike’s innovative products help the likes of Ronaldo, Torres, Robinho, and Fabregas master the skills they need to grasp that one moment and make a difference.
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