W+K Tokyo

NIKE ABUKU

ABUKU is an art piece created by W+K Tokyo Lab for NIKE78, an art project created by Paul Jenkins and inspired by Nike.

Creatives involved received a brand new pair of Nike shoes and were asked to use sport as inspiration to challenge their functionality. W+K Tokyo Lab turned a pair of Air Max into a functioning goldfish aquarium. The piece is named “ABUKU” (Japanese for “bubble”).

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