W+K Tokyo

Nike | Building Twist

The new NIKE FREE is designed to bring supernatural strength to those who use them.

Nike brought this supernatural strength to the famous Red Brick Warehouse in Yokohama, Japan, through an interactive 3D-projection mapping experience. To communicate the campaign concept of supernatural flexibility, Nike wanted to use the NIKE FREE to challenge and bend a famously inflexible object like the iconic all brick warehouse. See what happened on April 20th at Nike’s surprise, one-night only event.

新たなNIKE FREEは、履く人が本来持つ強さを最大限に引き出すシューズ。そしてNIKE FREEの柔軟性は、横浜の赤レンガ倉庫までグニャリと曲げる?!4月20日にNIKEが行ったYASEI NIGHTのイベント内で観客を驚かせたこのトリックは、3Dプロジェクションマッピングの技術を駆使して行われました。

Read More