W+K Tokyo



The new Nike Flagship Harajuku shop opened its doors on November 14, 2009.

Designed by Masamichi Katayama of Wonderwall, the store is three stories tall and has about 10,000 square feet of floor space. To help promote the store and drive traffic to the store on opening day, we worked on an integrated marketing campaign that spanned from developing the overall store positioning to developing constantly changing murals on the store’s facade. In-store displays and a special edition newspaper leveraged the mural artwork. Online, we created a micosite, as well as exclusive keitai ringtones, a virtual in-store game and a mixi application that generated Nike iD designs.


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