W+K Tokyo

Nike | Just Do It 2014

Only you can decide what you want to do.
Take the first step. Just Do it.

Anyone can tell you what you have to do.
But only you can decide what you want to do.
You will never know how far you can go until you take the first step.
Just Do It.

To inspire people to take their first step, we created the campaign film “First Step” along with a series of visuals directing people to submit their first steps online. After a month of engaging and collecting submissions, we launched a film “Your Step” during a nationally televised moment celebrating the first steps of Japan.

だけど キミがやりたいことは キミしか決められない
それは その一歩を踏み出すまでわからない
Just Do It.

新たな一歩にチャレンジすることを後押しするキャンペーンフィルム「First Step」と、キミの一歩の投稿を呼びかける、キャンペーンキービジュアルの企画制作を行いました。投稿された映像や写真と向き合うこと約一ヶ月、9月4日にフィルム「Your Step」を全国放送で公開し、みんなの最初の一歩を祝いました。

Read More