W+K Tokyo


When Nike launched Nike Free Run+, Nike Japan asked W+K Tokyo to create buzz for the shoe, its flexibility and Nike+ compatibility.

To do so, we created the Nike Music Shoe, a functioning musical instrument that creates sound when bent. W+K Tokyo collaborated with RHIZOMATIKS to develop and produce 8 music shoes, and break beats unit HIFANA wrote and performed the song. The video became a hit on YouTube, gathering well over 500,000 views within the first ten days of its release.

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