W+K Tokyo

Travel Portland | ODNAROTOOP


These are the mountains that rise in the distance, and this is the river that runs right beside us.
And these are the bridges that always connect us in Odnarotoop…

Planned and developed by Wieden+Kennedy Tokyo, Odnarotoop is the Travel Portland's first campaign in Japan.
The campaign included the original song and the interactive music video that let users virtually experience the chaotic culture of Portland, which one usually encounters only when actually visiting the city.
At the campaign website, users can take or upload a photo of their face to create their own original music video. The site allows users to take a mysterious virtual trip, and share the music video and 29 GIF scenes on social media channels. Moreover, an installation showing the music video on multi-screen was on show at the Daikanyama TSUTAYA T-SITE.





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