W+K Tokyo

ORONINE | TENOMATOPOEIA

TENOMATOPOEIA is onomatopoeia for working hands to portray the busyness and the fun your hands are feeling. These are TV spots for Oronine’s 50g tube container.

“Bath-matopoeia” for bathing a baby.
“Osoru-osoru (nervously)” placing the baby in warm water and “suri-suri (rubbing).”

“Pot-matopoeia” for cooking a popular winter dish, “nabe.”
“Munzu (grabbing)” the veggies and “goshi-goshi (scrubbing)” the burnt pot.

手仕事にまつわるオノマトペ、つまり手ノマトペで、忙しくも楽しい手の気持ちを描く。
オロナイン 50gおうちチューブのCMです。

「おそるおそる」とお湯につけ「すりすり」と肌を洗う。
赤ちゃんの沐浴にまつわる「沐浴マトペ」篇。

「むんず」と野菜をつかみ入れ「ごしごし」と焦げを落とす。
冬の人気者「鍋」にまつわる「鍋マトペ」篇。

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