W+K Tokyo

RUN TOGETHER

As a part of “All For Japan,” NIKE’s continuous support for the 3.11 Earthquake and Tsunami affected areas, they are inviting everyone to join in a run around the entire country of Japan on March 11th, 2012.

With all the participants combined, the aim is to run total of 32,000km in 1 day. The challenge begins at 0:00am on March 11th, the runners can run from anywhere using Nike+ or their iPhone.
For every 1km logged on nike+, nike will donate 500JPY to disaster reconstruction efforts through architecture for humanity, a US NPO.

At the stroke of midnight on March 11th, participants from all over Japan started to run. After 14 hours, just before 2:46pm when the earthquake happened last year, runners passed the goal of 32,000 km. Five hours later, the total distance surpassed 64,000 km, or two laps of the country. Beyond the run, people participated in RUN TOGETHER by sending tweets and posts of encouragement via social media. 9,609 runners participated in the event, and after 24 hours the final distance reached 113,811km, which was more than 300% of the original goal.

>>RUN TOGETHER

NIKEが東日本大震災被災地への復興支援として2012年3月11日(日)に行ったRUN TOGETHERは、参加者全員で日本のほぼ外周にあたる32,000kmを走る事を目標とし、Nike+に同期されたランデータ1kmにつき500円、および公式サイト上での各SNSボタンのクリック1回につき1円を米国NPOのArchitecture for Humanityを通して被災地復興のために寄付されるというチャレンジでした。

午前0時のキャンペーン開始と同時に多くの参加者が日本各地で走り始め、その後14時間あまり、東日本大震災が起こった14時46分前に目標の32,000kmが達成されました。その約5時間後には日本2周目にあたる64,000kmを達成。FacebookやTwitterのSNS上にも大きな盛り上がりを見せました。イベント終了までには9,609人のランナーが参加し、最終走行距離は日本の外周3周分以上の113,811kmまで到達しました。

>>RUN TOGETHER

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