W+K Tokyo


Our “sagasou” (search on) campaign for Google highlights how Google’s innovative technology and useful search tools help people discover new things.

Since Google is most proud of the things people accomplish through search, the videos feature stories told through search queries. In addition to videos aired on YouTube and TV, the campaign also featured online banners and an online “story generator” that allows users to create their own search story videos, upload them to YouTube and share through SNS.


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