W+K Tokyo


These days people seem to spend more time swiping for new information with their fingertips than they do moving their bodies. Working with Oronine in 2013 we wanted to bring a fresh new message to inspire people to use their bodies again. The title of the campaign is “The 100 things in Japan you should know by doing” and in Japanese is abbreviated to “SHIRI100”. Through the campaign, we targeted men and women in their 20s and 30s and encouraged them to try the Oronine 10 gram tube.




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