W+K Tokyo

SPOTIFY “#Music Discovery With Emoji”

In partnership with Twitter, Spotify ran the campaign “#MusicDiscoveryWithEmoji” for a month from 16th November 2016. Users expressed themselves using three emojis along with the hashtag “#絵文字で音楽発見” which means “#MusicDiscoveryWithEmoji”. Then, as a reply, they received an autoplayable song that matched up with their tweeted emojis. A perfect way to discover your perfect musical fit. Using Twitter, this campaign aims to spread the excitement of discovering new music in a unique and personal way.

To inform this campaign, we made 8 short movies with emojis.


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