W+K Tokyo

TYPE New Models – Eurostile, Friz Quadrata, Optima, Serif Gothic

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CHOOSE YOUR GLASSES LIKE SELECTING A TYPEFACE: TYPOGRAPHY-INSPIRED EYEWEAR BRAND TYPE, THE NEW MODELS “EUROSTILE” “FRIZ QUADRATA” “OPTIMA” AND “SERIF GOTHIC” JOINING THE TYPE LINEUP.

As the choice of typeface affects expression in written communication, subtle design differences in eyeglasses frames change the impression of the person who wears them. TYPE was inspired by the similarities between the function and design of typefaces and glasses.

Eurostile was created in Italy. We reflected the typeface's curved square shape and created glasses that give a warm and friendly impression. Friz Quadrata is used widely in universities and government entities. Its sharp and edgy design is recommended for those who like to have strong dramatic eyes. It is said that the typeface Optima was created in the 1950's, inspired by the epigraph at the Basilica di Santa Croce in Italy. We examined its modern yet classic features to create the sophisticated round shape glasses. Serif Gothic combines both round and straight-line sharpness. Serif Gothic frames are recommended for those who are looking for a simple, yet unique, style.

書体のデザインがメッセージの伝わり方に影響を与えるように、眼鏡フレームの微妙なデザインの違いはそれをかける人の印象に変化をもたらします。この考えのもと、TYPEは生まれました。

Eurostileは、イタリアで誕生した書体で、丸みのあるスクエアで構成された、愛嬌のあるデザインが特徴です。鋭角的でエッジが効いたFriz Quadrataは大学や政府機関で広く使われている書体であり、主張のある印象的な目元を作りたい方におすすめです。Optimaは50年代にイタリアのサンタ・クローチェ聖堂の碑文にインスパイアされて制作されたと言われています。現代的かつクラシックさも併せ持つ洗練された丸みのあるデザインが特徴です。丸みと直線的なシャープさの両方が印象的なSerif Gothicは 、シンプルかつ個性的なアイテムをお探しの方におすすめです。

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